Tuesday, July 09, 2013

A, B, C, D...

Aussie restaurateur, Paul Mathis has invented a new letter of the alphabet to replace the word "the" because he thinks it is more efficient.
The letter looks like the Cyrillic letter 'Ћ'. If an upper case T and a lower case h were to have a typographic baby, this is what it would look like.
Mathis has invested $38,000 into developing the symbol which he would like to see added as a 27th letter of the alphabet.
I have an idea for a new letter and it would be efficient but it wouldn't be polite -- something close to "Fire" and "Truck"

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