Owning Words And Thngs

Trademarking phrases is nothing new: The most famous case is sports announcer Michael Buffer, who currently makes more money from his phrase "Let's get ready to rumble" than he does from actually announcing boxers and letting them know that there might be rumbling. He's reportedly made $400 million by licensing his phrase to movies, commercials, video games and such.
But here's where it gets dumb: Dave Hester from A&E's reality show Storage Wars not only has a trademark on the word "YUUUP!" but is actually involved in a bitter legal battle over it with rapper Trey Songz, who claims that he's been yupping people since at least 2009.