"It is a fact of philistine life that amusement is where the money is."
The problem for those who don't read is that the satisfaction derived from reading depends upon the active engagement of the reader's imagination. A lot of people, it seems, prefer purely passive entertainment, which is what movies and TV provide. I like to think that if such people found a book that held their attention, they would want more of the co-creative experience that reading provides.
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