Then there are those like Philadelphia Inquirer Editor Bill Marimow, who feel readers should pay for all of their online news, just as they do in print. "If someone does not subscribe to the newspaper, they should pay a fee to subscribe online," he declares. "If you want to read a story, you ought to pay. Someone, either the reader, the [Web] audience, or advertisers have to pay if we are going to provide this content."
Well, go ahead and do it.
Journalism 101 Advice: Revenue flow comes from advertisers rather than readers. If you reach a sufficient number of readers in their targeted audiences, advertisers will pay you. If you do not reach those readers, advertisers will go elsewhere. Simple. Simple. Simple.
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