No One Listens ...

A new study from the University of Toronto published in the European Journal of Social Psychology shows that feminists, environmentalists, and activists in general may face an uphill battle gaining supporters because no one wants to be associated with their irritating do-gooder ways.
...
To add insult to injury, "this dynamic may very well apply across the board, such as to activities advocating gay rights or Wall Street reform," writes Tom Jacobs at Pacific Standard.

It's a catch-22 for activists because the more involved and passionate they are for a cause, the less likely non-activists are to trust them or be moved by their arguments, say researchers