Hatin' on the activists ...

A new study from the University of Toronto published in the European Journal of Social Psychology shows that feminists, environmentalists, and activists in general may face an uphill battle gaining supporters because no one wants to be associated with their irritating do-gooder ways.

"Unfortunately, the very nature of activism leads to negative stereotyping," the researchers conclude from a series of experiments testing the perception of and behaviors of individuals toward feminists and environmentalists. "By aggressively promoting change and advocating unconventional practices, activists become associated with hostile militancy and unconventionality or eccentricity."

From Time quoting Salon