RIP …

… Testament to doomed media - Engelsberg ideas. (Hat tip, Dave Lull.)

The agent of change is obvious: the internet. This has eviscerated the newspaper business, draining advertising revenue and circulation, and it will continue to do so. Newspapers have been turning themselves into online subscription services, but online ads are worth a lot less than print. Furthermore, subscriptions are now a very crowded market and buyers are finding themselves choosing between the Mail Online and Disney Plus. Media author Andrey Mir speaks of the problem of ‘subscription fatigue’: ‘People get more and more annoyed by digital services of all kinds seeking to sneak and charge them pennies for a subscription to something.’