I don't think newspaper and magazine circulation figures tell us all that much. I have also found that educational level is an indifferent predictor of reading habits. After all, it was a dinner of Ph.D.'s that inspired the then-features editor of The Inquirer to have me look into the historical accuracy of The Da Vinci Code - hardly a book you would expect Ph.D.'s either to read or be impressed by. Finally, it's hard to imagine there isn't a good deal of reading going in Manhattan.
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