This should be of special interest to bloggers, I would think. Check this out, too: An interview with Bob Walkenhorst. I liked this:
My first career in music, 1982 to 1997, was mostly driven by ambition. My second wave, 2003 to present, I consciously try to avoid anything ambition-driven. Free downloads? Sure, why not? Make good music; the rest will take care of itself. Maybe.