Mixed metaphor alert ...

... Seeking: How the brain hard-wires us to love Google, Twitter, and texting. And why that's dangerous. (Hat tip, Dave Lull.)

This piece draws to an end by telling us that "if humans are seeking machines, we've now created the perfect machines to allow us to seek endlessly." So: Humans are machines, one part of which - the brain - hardwires the machine. Have you ever heard of a machine that hardwired itself? And in this case is the part that does the hardwiring itself hardwired? I'm so confused.