... may not be so long: Imagining a future without journalists. (Hat tip, Dave Lull.)
One thing you can be sure of: Very few newsroom managers will read this article. They simply won't be aware of its existence. That is the problem.
In his early morning slot, David Gilbertson, the chief executive of EMAP, warned that trade journalists shouldn’t “overestimate” their importance. Much of what journalists write, said Gilbertson, “celebrates newness and difference”. But it doesn’t “illuminate meaning and put things into context”. The value of re-written press releases, he argued, is “plus or minus nil”.
Neither Shawn Colo of Demand Media nor David Montgomery of Mecom could easily be described as a business publisher. Yet both argue that the traditional structures of journalism must be demolished if ad-funded media is to survive. Both foresee traditional journalism becoming an island of professionalism in a vast ocean of user-generated content.
One thing you can be sure of: Very few newsroom managers will read this article. They simply won't be aware of its existence. That is the problem.
No comments:
Post a Comment