If you click on the second link, you will see the comment from Jeff Sypek. To which I will now respond, in a way that I am sure would dismay most newspaper executives. To wit:
One must understand that the position of most such executives on this is a combination of vincible ignorance and hypocrisy. Notice that they never care if the local teams advertise in the sports pages (which, of course, they do not). Also, back in the day, when newspapers were practically the only game in town as far as advertising was concerned, to work in the advertising sales department of a newspaper meant managing an account. When it became necessary to actually start flushing out some business, newspaper advertising sales departments found they really couldn't do that very well.
My predecessor as book editor at The Inquirer, Mike Schaffer, told me that he had been called upon once -- by the advertising department -- to put out an entire section devoted to children's books, being assured that the advertising department would fill it with ads. To do that sort of section is a very complex matter, believe it or not. Mike, as professional a journalist as you are likely to encounter in this fallen world, pulled it off beautifully. How many ads did the section have? None.
I once proposed to the then editorial VP of Knight-Ridder an idea for K-R Books, a book section that would appear simultaneously in all 31 K-R cities every Sunday (the basic template would have come out of Philly, but would be modified by local content as well). I was told they couldn't possibly do that, since it would be to denigrate their other book editors. No problem a couple of years later, though, when they found it expedient to fire most of said editors.
I could go on, but the point is that a book section would attract more readers to a newspaper -- even a lot of people who watch baseball read -- and the more readers you have, the more advertisers you get.
Newspapers flap their wings hoping to attract young readers by reviewing pop music, but those (theoretical) young reader don't care what newspapers think about what they're listening to. I certainly didn't care that the local pop music reviewers thought little of Elvis when I was in high school. I also wouldn't have cared if they'd thought the world of him.
But the experience of listening to music is fundamentally different from the experience of reading. Readers want to know what others have to say about what they have read. It's an extension of the reading experience. Reading about the music you have heard is not an extension of the listening experience.
Maybe if more newspaper executives did some reading of their own, they would understand.