… The Book That Drove Them Crazy | The Weekly Standard. (Hat tip, Dave Lull.)
The course that Bloom’s classic took on its way from the higher mental life to boffo box office is notable even among the endless eruptions and craterings of the American book business. Bloom adapted his proposal for Closing from an article he’d written in National Review. At Simon & Schuster the proposal was bought by one editor and midwifed into print by another, with no more than modest expectations. The original title, Souls Without Longing, was lovely, everyone agreed, but also uncommercial, so it was changed and outfitted with one of those clanky, hyper-explanatory subtitles that were soon to be essential for nonfiction books. The first print run, in February 1987, numbered 10,000 copies.
By late spring it was selling 25,000 copies a week. It hit the bestseller list in April, reached number one by summertime, and stayed there for two and a half months. You saw people lugging it around on vacation, bumping in the bottom of the beach bag against the tanning oil and the extra pair of flipflops and the latest waterlogged paperback from Ken Follett.
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