Thursday, January 17, 2013

Heroic entrepreneurs …

…  Book Review: Conscious Capitalism - (Hat tip, Dave Lull.)

"With few exceptions," the authors write, "entrepreneurs who start successful businesses don't do so to maximize profits. Of course they want to make money, but that is not what drives most of them. They are inspired to do something that they believe needs doing. The heroic story of free-enterprise capitalism is one of entrepreneurs using their dreams and passion as fuel to create extraordinary value for customers, team members, suppliers, society, and investors."

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