Over the years, the Nielsen rating has been tweaked, but it still serves one fundamental purpose: to gauge how many people are watching a given show on a conventional television set. But that’s not how we watch any more. Hulu, Netflix, Apple TV, Amazon Prime, Roku, iTunes, smartphone, tablet—none of these platforms or devices are reflected in the Nielsen rating. (In February Nielsen announced that this fall it would finally begin including Internet streaming to TV sets in its ratings.)
Wednesday, March 20, 2013
Eternal rest grant unto them…
… The Nielsen Family Is Dead | Underwire | Wired.com. (Hat tip, Dave Lull.)
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