Tuesday, February 25, 2014

Journalists v. Professors

[J]ournalism, which is in the midst of its own transformation, is moving in a populist direction. There are more writers than ever before, writing for more outlets, including on their own blogs, Web sites, and Twitter streams. The pressure on established journalists is to generate traffic. New and clever forms of content are springing up all the time—GIFs, videos, “interactives,” and so on. Dissenters may publish op-eds encouraging journalists to abandon their “culture of populism” and write fewer listicles, but changes in the culture of journalism are, at best, only a part of the story. Just as important, if not more so, are economic and technological developments having to do with subscription models, revenue streams, apps, and devices. In academia, by contrast, all the forces are pushing things the other way, toward insularity. As in journalism, good jobs are scarce—but, unlike in journalism, professors are their own audience. This means that, since the liberal-arts job market peaked, in the mid-seventies, the audience for academic work has been shrinking.

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