Tuesday, November 25, 2014

More than a figure of speech …

… Embodied cognition: Metaphors about the physical world help us reason. (Hat tip, Rus Bowden.)

According to linguists George Lakoff and Mark Johnson in Metaphors We Live By, “[T]he very structure of reason itself comes from the details of our embodiment. … To understand reason we must understand the details of our visual system, our motor system, and the general mechanism of neural binding.” They mean not just that physical reality helps us think, but that mental functioning depends on corporeal experience. With their book, Lakoff and Johnson staked out a leading role for metaphor as a cognitive aid: Metaphor is that which ferries our attention between the knowable enclave of things and the veiled world of the intellect (or between the hot stove in your kitchen and your dangerously sexy new co-worker).

1 comment:

  1. Every Democrat leader in the country should read a chapter out of Lakoff every day.

    What we have here is a problem in communication.

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