I guess so …

… Instagram Poetry Is A Huckster’s Paradise | HuffPost. (Hat tip, Dave Lull.)

Atticus is a brand, not an artist; his books and Instagram and appearances cohere into a marketable aesthetic rather than an oeuvre of literature. His fans aren’t getting much, in terms of art, that they couldn’t get from a country song, a whiskey commercial and a throw pillow cross-stitched with inspirational sayings ― the key is that they’re getting everything at once, the country song, the whiskey commercial and the throw pillow, all from a persona that can be whatever you want it to be.