Not sure what to make of this …

… Food on a Mission - Alta Online. (Hat tip, Dave Lull.)

Such leaps of wishful thinking — in which a marketing pitch begins with making miso and ends with saving the planet — lead many foodies to embrace a flattering delusion that they can change the world by barely changing their diets. The trouble is that it frames the question of ethics as a choice to buy rather than a choice to act. But some changes can’t be bought. Is it rude to ask: Should society’s wealthiest members outsource the battle for a better world to the condiment aisle?