… Life and Form: On Phillip Lopate’s “A Year and a Day.” (Hat tip, Dave Lull.)
Lopate used the blog format simply as a change of pace from his usual book and magazine work, though still with the object of conveying ideas and impressions rather than hawking a product (apart from himself). Unlike most blogs, Lopate’s was largely a lark. He did not need to concern himself with cost-effective marketing, brand positioning, lead generation, content monetization, web traffic, or readers’ changing desires and interests.
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