... is considered at Petrona: Newspapers in Trouble? Maxine links to a piece by Glenn Reynolds at TCS daily (we can't escape Glenn these days). Money quote:
... I'd stop insulting readers. As Malone notes, many newspapers lean left; they're out of touch, as numerous surveys demonstrate, with the attitudes of most Americans. Often, like George Clooney (spokesman for another declining industry), they celebrate this disconnect. They shouldn't. People don't like being preached to, or manipulated, and they are increasingly unwilling to pay for that now that they have alternatives. So stop; give them the news, with as little bias as possible.
Fill your publication with interesting stories about things people don't know about yet and they will keep coming back