Not so fast ...

... Why atheism can't replace religion.

... for many people, religion is not merely a way to deal with fear, uncertainty, and emotional difficulties. In my experience, many people follow a particular religious way of life because they believe that it is true. The problem with a market-based analysis of the future of religion, as well as the market-based practices present in many contemporary religious communities, is that religion at its best is not a consumer product Rather, at its best religious faith calls for sacrifice, unselfishness, love, and a willingness to remove oneself from the center of the universe, so to speak. In order to be willing to live in such a way, a self-centered market-based approach to religion will not do.

See also: Book Review—The Will of God.