As some of you may know, I am an MBA student in India and as part of my last assignment on campus, I have been asked to prepare a Brand Asset Valuator model for Nike. This model follows a survey methodology to figure out how the brand stands on four metrics: Differentiation, Relevance, Esteem and Knowledge.
So here's the survey. Pls be kind and fill it in (the more responses I get, the more muscular my analysis!) Some of the questions may be India-specific. You can skip those.
Many thanks! I hope Frank doesn't kill me for this sort of shameless plugging!