Tuesday, December 04, 2012

Dead-end …

… The impossibility of tablet-native journalism | Felix Salmon. (Hat tip, Dave Lull.)

The promise of the iPad was that it would usher in a rich-media world combining the versatility of the web with the high-design glossiness of magazines; the reality is that it fell short on both counts. The Daily was Rupert Murdoch’s attempt to get a head start in the new medium, but in this case the medium simply isn’t good enough to get traction: the only iPad-native content which has worked really well has been games.

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