Tuesday, December 11, 2012

In case you wondered …

… Why Branded Content is Beating Editorial | Digiday. (Hat tip, Dave Lull.)

But is there really such a big difference? A few weeks ago, I had a piece in The Inquirer commenting on the recent Presidential election. The emails I received fell into two categories: about a third were complaints from Democrats; about two thirds expressed wonder that such a piece would appear in The Inquirer, which those commenters saw as routinely cheering for Democrats. In other words, The Inquirer might as well be Democratic Party brand. (By the way, the piece was actually about the so-called second-term curse; what roused Democrats' ire was the part where I showed this could be especially hard for President Obama to avoid.)

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