Wednesday, December 12, 2012

Oh, really …

… Maine’s Only Catholic College Removes Cross from Brand — Campus Notes. (Hat tip, Dave Lull.)

“This is about much more than a logo or a look,” said Brent Wooten, director of online marketing for Saint Joseph’s in the college’s magazine. “It’s about who we are.”

And who — or what — exactly might that be? Oh, I see, "The Saint Joseph’s brand will be a  holistic concept about who we are and how we tell others who we are.” Whatever the hell that means. The best response to this sort of thing is merciless ridicule.

2 comments:

  1. "...after an extensive marketing study, the church founded by Jesus Christ will be removing sin and redemption from its dogma. 'It just wasn't selling,' said a church spokesman. 'We're moving now toward yoga, dance and self-expression, and maybe some cooking classes.'"

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  2. Thank you Scott and Frank. Merciless ridicule is the perfect purgative.

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