“This is about much more than a logo or a look,” said Brent Wooten, director of online marketing for Saint Joseph’s in the college’s magazine. “It’s about who we are.”
And who — or what — exactly might that be? Oh, I see, "The Saint Joseph’s brand will be a holistic concept about who we are and how we tell others who we are.” Whatever the hell that means. The best response to this sort of thing is merciless ridicule.
"...after an extensive marketing study, the church founded by Jesus Christ will be removing sin and redemption from its dogma. 'It just wasn't selling,' said a church spokesman. 'We're moving now toward yoga, dance and self-expression, and maybe some cooking classes.'"
ReplyDeleteThank you Scott and Frank. Merciless ridicule is the perfect purgative.
ReplyDelete