Readers need not subscribe …

… The Toronto Globe and Mail decides readers aren't really its demographic — MobyLives. (Hat tip, Dave Lull.)

Newspapers could thrive if they thought of their audience as people who like to read books, attend concerts of  classical music, go to the theater and art museums and galleries, nice restaurants, etc. A minority of the population? Sure. But if there were a print vehicle that focused on what such people like, filled with interesting, well-written stories about such things  I'll bet it would sell. And if you want to read it online, you have to subscribe.