The thing about this Apple ad is: It suggests that buying an iPhone makes you the Most Interesting Man in the World, when the truth is it makes you Homer Simpson. You feel as if you have truly discriminating taste to select such a fine piece of technology but you’re just reacting automatically to this feeling, this urge to be saved, post-religion, by anything, anything at all.
Saturday, August 03, 2013
On Walker Percy and those ridiculous Apple ads
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