Contemporary discourse …

… From Boring to Baffling - Taki's Magazine.

We use this signifier, “hypermodernity,” instead of, say, “postmodernity” or “high modernity” because the prefix “hyper” is probably better for conveying the strategic dimension of contemporary modernity. It is precisely this strategic dimension of the contemporary which is producing extreme levels of reflexivity and flexibility. These, in turn, (re)produce a process of socio-cultural hyperdifferentiation, and, as such, feedback into contemporary strategization.

“When I use a word,” Humpty Dumpty said, in rather a scornful tone, “it means just what I choose it to mean—neither more nor less.”