As a freelance journalist, you learn, with a great deal of self-loathing, to follow the scent of cash. Every so often, a writer friend stumbles upon a startup, or a journal backed by a well-heeled foundation, and a flag goes up: there’s money here! And off we stampede, like hogs snuffling through the underbrush in search of truffles, pitching and writing until the funds dry up or an editor gets laid off.Gee, I was a freelance writer for quite a few years, but I missed the self-loathing part. I was a mercenary. Had pen, would write. So what? I had a family to support. People needed things written. Just goes to show what a low-life I am.
I do think the sponsored content business could prove kind of icky, but for the publication, not the hired pen. He's just doing a job, and he should get on with it.