Friday, January 06, 2023

No easy journey …

Bertha Benz — the PR pioneer who introduced the world to the car. (Hat tip, Dave Lull.)

Her problem was that Karl had no marketing sense. He had a perfectly workable car that should, by then, have been flooding the streets of Germany and beyond. Instead he just kept trying to make it better. It was as if Steve Jobs had gone all the way to the iPhone 10 before bothering to put his phone in the shops. 

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