... More media, less news.
The Inquirer gets mentioned:
Brian Tierney, who became owner of the Philadelphia Inquirer after Knight Ridder sold it last year, noticed that a popular item on the paper's website has been a video of Mentos mints causing a 2-litre bottle of Diet Coke to explode into the air. “We should do more of that,” he says.
How about an online book review with all the bells and whistles, Brian? Does anyone else think that would have broad appeal?