Since the copyright holders can be anywhere and not necessarily online — given how many books are old or out of print — it became obvious that what was needed was a huge push in that relic of the pre-Internet age: print.
So while there is a large direct-mail effort, a dedicated Web site about the settlement in 36 languages (googlebooksettlement.com/r/home) and an online strategy of the kind you would expect from Google, the bulk of the legal notice spending — about $7 million of a total of $8 million — is going to newspapers, magazines, even poetry journals, with at least one ad in each country. These efforts make this among the largest print legal-notice campaigns in history.
Friday, March 06, 2009
A little help ...
... for newspapers:
A Google Search of a Distinctly Retro Kind. (Hat tip, Dave Lull.)