Hmm ...

... The Smart Set: Are You There, God? - January 5, 2012.

If Father Cavanagh was behind the apparition, he should have learned history’s lesson that the Virgin Mary is difficult to control. While many appearance sites came to be considered holy and sacred, many other appearances were thought to be a form of scolding. Some interpreted her visit as a declaration that the church and its priests were not doing their jobs. Which is how this particular appearance at Knock was widely interpreted. The source may have hoped the apparition would suggest this parish was so pure that even the Virgin Mary came to service. But the people believed the message was a different one, that Mary was asking Father Cavanagh to tend to his flock and listen to their suffering. Whatever the intention, if there was one, Father Cavanagh soon found himself agreeing with the congregation. The substance of his sermons changed, and soon he was siding with the tenants.