Monday, May 11, 2015

Targeting suckers …

… Bryan Appleyard — Move Up: 300 Pages of Piffle. (Hat tip, Dave Lull.)

The ostensible methodology (I laughed out loud when I typed that) is to isolate the four essential categories involved in moving up. These all, conveniently, begin with S: survival, sex, security and success. We have to find a way of harmonising our biological drives with our social aspirations, the primitive reptilian brain with the much more advanced cortex. This is the “bio-logical” thing to do. You see what they’re doing there? That hyphen joins biology and logic. Cool.

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