Wednesday, February 17, 2016

And the winners are …

Announcing the 2016 Axiom Business Book Awards Results.

Medalists Explore Generational Trends and Transformation
(Traverse City, MI, Feb 17, 2016) One of the talking points of this year’s contentious election cycle is the effect the “millennial generation” will have on voting this November. “MILLENNIALS UNSETTLE RACE,” reads The Wall Street Journalheadline, and the article informs us it’s the first time millennials will match baby boomers in number, each representing 31% of the electorate. Polling data suggests millennials are even more liberal than younger generations in recent decades.

How does a savvy business person analyze and digest this information? By reading award-winning business books! In fact, one of this year’s gold medalists, 2 Billion Under 20 (St. Martin’s Press), explores the rising impact of the millennial generation thoroughly. “We are an ambitious melting pot of go-getters; members of a generation who are breaking down barriers in all walks of life and in all corners of the globe, working together to act on our passions and accomplish truly remarkable feats for anyone at any age,” boast the co-authors, aged 19 and 22.

Jenkins Group is proud to congratulate this book and the 75 other medalists chosen from nearly 500 entrants in the ninth annual Axiom Business Book Awards, honoring the best business books published during the past year. The winning books epitomize the Axiom Award motto, "Success through Knowledge," by offering the latest business information to help business people young and old succeed in a fast-changing world. See the complete results listing online at

Among this year’s 76 Axiom Award-winning titles, a frequent theme istransformation: how changing business practices can help meet the challenges of our digitally-driven world. Words like “rebalancing,” “disrupting” and “revolutionizing” appear on their covers, not to mention “remix,” “elevate” and even “overthrow.” InDisrupting Digital Business (Harvard Business Review Press), R. “Ray” Wang says, “In the digital world, customers require businesses to focus on delivering authentic experiences and outcomes. We’re moving from selling products to keeping brand promises.”

With this shift from selling “widgets” to selling “experiences and outcomes,” it stands to reason a shift in employee management is in order. As head of People Operations at Google, Lazlo Bock writes about how his company keeps their workers “in an environment of freedom, creativity, and play,” in the gold medal-winning WORK RULES! (Twelve/Hachette). “All it takes is a belief that people are fundamentally good—and enough courage to treat your people like owners instead of machines.”

Business success comes in many and varied ways. In the gold medal-winning A Curious Mind: The Secret to a Bigger Life, Brian Grazer explains how he began his Hollywood career at the very bottom, as a legal document courier. Grazer says he owes his steady climb to becoming one of today’s top movie producers to curiosity -- and enthusiasm for talking with “anyone and everyone” until something interesting happens. "What I think is so exciting about curiosity is that it doesn't matter who you are, it doesn't matter what your job is, or what your passion is," says Glazer. "There's a bonus: curiosity is free."

This year’s Axiom Award winners came from a blend of established New York publishers, university presses, and independent and self-publishers of various sizes. Medalists represent 17 U.S. states, two Canadian provinces, the United Kingdom and Switzerland. Women are also well-represented, with 26 female authors among the 100 total authors and co-authors.

See the complete listing online at

"Business success demands that business leaders keep learning and growing," said company founder Jerrold Jenkins. “This year’s Axiom Award-winning books offer the freshest ideas from the world’s brightest minds. "

For more about the Axiom Business Book Awards, visit the website at

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