Tuesday, December 20, 2016

Hmm …

… Newspapers Deliver Across the Ages. (Hat tip, Dave Lull.)

Well, these figures indicate that 54 percent of print readers are over the age of 50. Throw in the Gen-Xers and 75 percent are over the age of 35. These would be the demographics newspapers would focus on if those managing them had any business sense. But no, they think that by writing about stuff they think appeals to the other 20 percent they will get their business and the advertisers who cater to them. In the meantime, they take their actual customer base for granted.

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