Friday, June 29, 2012

Art, meet finance...

...Buy the book
James Budden, Baillie Gifford’s director of marketing and distribution, says books match the personality of the money manager and its employees – who, in his words, are “a bit nerdy”. The company’s sponsorship of literary awards helps market it to a wider audience, he says: average literary festival-goers are in their fifties, educated to degree level and have typically earned enough money to need investment services.

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