In case you wondered …

… What defines good writing? | OUPblog. (Hat tip, Dave Lull.)

I liken good writing to fluent speech, i.e., the kind of ordinary speech that any adult speaker without organic deficits uses naturally on a daily basis. It doesn’t draw attention to itself by being especially lyrical or confounded with solecisms; it’s just routinely effective for the various uses to which it’s put.