Wednesday, January 22, 2014

Reading on phones, or how the scientific method works on the Internet ...

Earlier this month, Buzzfeed published a piece called "Why I Bought a House in Detroit for $500." The story ended up getting more than a million pageviews, which is notable because it is also more than 6,000 words long. The other notable thing: 47 percent of those views came from people accessing the story on mobile devices. And while people who read the piece on tablets spent an average of more than 12 minutes with the story, those doing so on phones  spent more than 25 minutes—a small eternity, in Internet time.
I can barely see my phone, much less read 6,000 word articles.

Observations: 1) People are reading longform on smartphones; 2) that is not healthy.

Hypothesis/Prediction:  Stories to come on medical ailments caused by smartphones.

Experimentation: Google search: "medical ailments caused by smartphone"

Results:  Many hits including recent story here: "Expert reveals the 21st century ailments caused by smartphones and tablet

Hypothesis proven.


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