Mark's own piece is of course worth reading, but do follow his link to the Alva Noë interview, in which the following occurs:
Instead of asking how the brain makes us conscious, we should ask, How does the brain support the kind of involvement with the world in which our consciousness consists? This is what the best neuroscientists do. The brain is not the author of our experience. If we want to understand the role of the brain, we should ask, How does the brain enable us to interact with and keep track of the world as we do? What makes a certain pattern of brain activity a conscious perceptual experience has nothing to do with the cells themselves, or with the way they are firing, but rather with the way the cells' activity is responsive to and helps us regulate our engagement with the world around us.