...Nilanjana S Roy: The pirate wars
The book pirates always get it right: they anoint a few (and only a few) literary writers (Amitav Ghosh, Jhumpa Lahiri, Vikram Seth), they know when the market shifts from an obsession with The Secret to books by Indian authors on diets. They also know how much the market will stand: the classic story about Chetan Bhagat's success is that the pirates were selling copies of his first book at Rs 150/- when the retail price was Rs 95/- but they still had takers.
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