Updike’s self-effacing public manner now looks like a tactical error in the long game of literary reputation. Philip Roth and Toni Morrison never tired of singing the song of themselves—and why not, in the end, when the world is so crowded and busy? It’s not that Updike was modest about his talent; it’s simply that he embodied the cultural style we associate with American Protestantism. The vanquishing of that once-dominant mode has contributed to a growing incomprehension of Updike’s work.
I always liked Updike's essays, but I never really got to know his fiction because, when I read Rabbit, Run in college I just didn't like it.